Only in the Premier League! BBC: Chelsea has no jersey-breasted advertising sponsor for the new season

After Nottingham Forest and American bookmakers reach a sponsorship agreement, Chelsea will become the only club in the Premier League in the new season without a jersey-breasted advertiser, but the Blues are still looking for long-term partners.

After qualifying for the Champions League and winning the reorganized Club World Cup, Chelsea hopes to sign a sponsorship agreement worth £60-65 million a year, Saudi Arabia's new airline Riyadh Air is considered one of the potential sponsors.

The teams led by Maresca did not have a jersey-breasted advertising sponsor until the end of April last season, and they were sponsored by Dubai real estate company Damac. At the beginning of the 2023-24 season, Chelsea also had no sponsor of the jersey chest advertising until it signed a sponsorship contract with US sports technology company Infinite Athlete.